Lakeside Chautauqua

Unifying a Vision

Non- profit Lakeside chautauqua had existed in a balanced state of charitable contributions for decades, allowing them to further their mission of sharing the chautauqua experience with those who visit every year.  COVID-19 tightened the purse strings of the entire country in 2020, and Lakeside knew that in order to get back on its feet in 2021, they needed to make a legitimate investment in their outreach materials.

Hear Lakeside head of marketing Holly Gartner talk about how engaging Filming Dom enabled them to connect donors to the Lakeside brand in a whole new way, making a large impact on giving for the year.

Lakefront Erosion:

Educating and Engaging a Community

As a lakefront community, shoreline erosion always posed a serious threat to Lakeside Chautauqua.  With abnormally aggressive winter storms in early 2021 having done serious damage, Lakeside Chautauqua knew they needed to invest in a future-proof solution to protect their shoreline.   But most importantly, they needed the community on board, as it would be a restoration effort beyond just the chautauqua's borders.

Listen to Lakeside's head of marketing Holly Gartner share the challenges of informing the Lakefront community on the complexities of erosion, walking the fine line between educating and entertaining the audience, and how the video I created managed to check all three boxes.

Watch The Video Below